Who is Shawn Hessinger?

So who am I and what am I all about?

My name is Shawn Hessinger, a journalist and blogger and the founder of Hessinger Media.

I am also the host/editor of www.bootstrapme.com, a blog on bootstrap entrepreneurship at the Creative Weblogging network and Hessinger Media will be a bootstrap business startup in the classic sense.

For more on me read this.

The name of the company is pretty simple and straightforward and inspired by a post from business idea blogger Dane Carlson about “20 things not to do before starting a business.”

One of Dane’s suggestions is “Don’t waste time picking a business name. As a sole proprietor, you already have a business name: your own!”

This is kind of a different version of an idea my friends and I had as teenagers when putting together garage bands about being careful not to put the choosing of a clever group name ahead of the quality of the music.

The name may change, especially if someone suggests a great one. But the core of the idea revolves around eclectic content and something I call “personal media”. More on this later.

It’s an idea we’ll be developing in the coming months.